TAOS PURIFICATION
Taos Ski Valley is a world-class, privately owned ski resort. Unlike other mega-resorts, people don't come to Taos for the glitz or glamour. They come to connect with the mountain, and to reconnect with their spirits.
Campaign Overview
CARDS AND POST-ITS
Black diamond playing cards with a cue to visit thepurification.com
Post-its tagged in magazines in stores piqued interest in the mysterious Purification site.
Guerilla postings of the Purification symbol guided people to the website.
LOYALIST KIT
The campaign included a "Loyalist" kit to enlist Taos skiers to spread the word.
WEBSITE
When the Purification site countdown clock hit zero, viewers were directly connected to a new Taos site.
