RUASAP
The New Mexico Department of Health Tobacco Use Prevention and Control Program is tasked with reducing tobacco-related illnesses and promoting healthy, tobacco-free lifestyles.
Young teens who choose to smoke are destined to become SAPs, (Socially Alienated Persons). This campaign shows them how to avoid such a malady.
The RUASAP site explains the ways to spot a SAP and save them, and also helps determine if the viewer is a SAP themselves.
A promotion kit for high schools includes an actual tumbleweed.
Web banners ran on websites that teens frequent like Facebook and MySpace.
Widgets that kids can apply to their social pages and share with others.
