PRESBYTERIAN HEALTHCARE SERVICES
Presbyterian Healthcare Services is a $2 billion, 8,000-employee integrated healthcare system including hospitals, health plans, clinics, and primary and specialty-care physicians.
Presbyterian is dedicated to one simple thing: making people feel better. So we decided the best way to show that was to create advertising that tries to do the same.
Coins given out by good-deed doers encouraged others to do the same.
The feelbetternm.com microsite became a respite of feel better activities, allowing people to participate and share the experience with friends.
