Framed by hand-crafted, punched tinwork, this ad uses the city’s most visible brand asset, the Sandia Mountains, to address common misperceptions and romance prospective visitors.
This ad pays homage to centuries-old Native American traditions while communicating a modern message.
Hand-tooled leather surrounds an image of Albuquerque’s three greatest attractions: big sky, big mountains and the world’s biggest ballooning event.
A local artisan’s hand-carved wood frame surrounds a Native American ceremonial dancer.
Located prominently in the baggage claim area of Albuquerque International Airport, this display gives visitors plenty of reasons to stay a while.