We’ve worked on some of the nation’s biggest brands. We’ve done our own proprietary research to discover what works for them, what doesn’t, and more importantly, why. These insights are the reason clients with stalled growth or stale brands seek us out. Five years of extensive research revealed to us that there are four internal dynamics that hold companies back:

1. Lack of focus
2. Lack of consensus
3. Inconsistency
4. Lack of nerve

These dynamics served as the foundation for Steve McKee’s award-winning book, now published in four languages: When Growth Stalls: How It Happens, Why You’re Stuck and What To Do About It. Read more about brands that don’t have it all together on the “Stalled Stuck or Stale” blog.

Over the course of nearly two decades working with hundreds of clients, we developed a proprietary process called Charrette Planning. It allows us to work hand-in-hand with our clients to effectively address the four internal issues mentioned above. The process ultimately results in a long-term, fully-integrated marketing plan. Contact Steve McKee and he’ll share how Charrette Planning has generated unprecedented results for our clients.

Charrette^® is a registered trademark of McKee Wallwork Cleveland, LLC