Wednesday, July 15, 2009
Go Ahead, Take My Kodachrome Away
Kodak is one of the featured companies in When Growth Stalls, for good reason. The company has been through the wringer over the past decade due to the evolution towards digital photography (the speed of which Kodak greatly underestimated), the decimation of travel (and the picture-taking that goes with it) after 9/11 and hordes of aggressive competitors.
The company took drastic steps to right itself, and was making good progress when the current economic mess hit. Despite its most recent woes, it looks like Kodak will make it after all–but not without change. Kodak announced last month that it will no longer make Kodachrome film. While anyone could predict that was coming, there’s something sad about it–like Simon & Garfunkel breaking up all over again.
Kodak, like every other company, must respond to changing dynamics in order to stay relevant. While it may be ditching Kodachrome because, well, nobody uses it anymore, Kodak is introducing a new line of printers that moves the expensive silicon technology off the ink cartridges and onto the machine. Which makes the printer cost a little more, but the ink cartridges a lot less (>50 percent less in many cases). Which means we won’t be getting robbed every time we hit Staples or Office Max to buy new ink. For that alone, Kodak deserves high praise.
Let the world keep turning. It’s good.

