Friday, April 10, 2009
Car Wars
Interesting note in the bottom right corner of page B4 of Wednesday’s Wall Street Journal. It says that Audi, currently a distant third in luxury automobile market share, wants to become the world leader by 2015.
My prediction? BMW will be difficult to overtake, but Audi could easily pass Mercedes-Benz, given both companies’ recent history. Audi is simply out-executing Mercedes. Of course, marketing will play a key role.
Hopefully the folks at Audi will pick up a copy of
